Thinkbox: Harvey & Harmony
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YouTubeThinkboxTV
Thinkbox: Harvey & Harmony
The world’s most resourceful dog, Harvey, is back in a new Thinkbox ad. This time he is using the power of TV advertising to persuade his owner to let the love of his life, a magnificently coiffured poodle called Harmony, come to live with them. More information about the ad here http://bit.ly/1BT92TZ
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Анатолий Журавлёв | Система блога on Instagram: "Принцип, который обошёл все учебники по маркетингу: продавайте не продукт, а идею его использования. Рекламное агентство The Red Brick Road сделало ролик для Thinkbox (ассоциация телевизионной рекламы). Их задача доказать силу ТВ как медиа. Они могли бы показать красивый телевизор. Вместо этого они показали собаку в приюте, которая с помощью пульта доказывает свою полезность, транслируя «промо-ролик» о себе на воображаемом экране. В чём гениальнос
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