Canal Goat, a football-focused YouTube channel in Brazil, has struck a comprehensive international rights deal with the South ...

Rufus Hack is stepping down as chief executive of Hawk-Eye Innovations and head of the wider sports technology portfolio ...

Isuzu UTE has switched the focus of its Australian football sponsorships from title rights of the men’s A-League to association with the men’s and women’s national teams.

Viaplay has secured broadcast rights in the Nordics to show all 552 matches per season from the English Football League (EFL) Championship until 2027-28.

German streaming operator Dyn has announced the spin-off of its technology and content solutions business as it looks to the B2B market for its next phase of growth.

Sports marketing’s core principles may have remained unchanged since the likes of Kodak at the Olympic Games and Slazenger at ...

Canadian Soccer Media & Entertainment (CSME) has retained exclusive rights to all club and national team tournaments run by ...

Sunil Kaikini and Austin Houlihan, co-founders of Libero 33, have resumed work at the sports media and commercial rights advisory business after leaving Mediapro, SportBusiness understands.

PepsiCo brand Mountain Dew has signed up as the official soft drink sponsor of Major League Baseball, filling a six-year category void for MLB.

Australian payments group Airwallex has agreed its first US sponsorship after taking jersey patch rights to the San Francisco ...

MSG Sports has approved a plan to explore a possible spin-off that would separate its New York Knicks business from its New York Rangers business.

Punjab Kings has become the latest IPL franchise to replace Dream11 as shirt sponsor ahead of the 2026 season.