Lego’s next release is a digital brick loaded with sensors that add new layers of interactivity to its play sets. WIRED got exclusive access to the Lego labs where the Smart Brick was born.

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Another pup is joining Lego's pet collection, and this one "has big Golden Retriever energy," the company said on Monday, Jan. 19, in an Instagram post. The Lego Icons Golden Retriever Puppy set, ...

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Pokémon's debut Lego set couldn't possibly leave out franchise mascot Pikachu, but many fans aren't thrilled to see the electric rodent among its Kanto brethren. A combination of price, design, and ...

Lego's newly announced Smart Brick is proving polarizing among its fanbase. It's Lego's latest exploration into bringing technology into its traditionally analog toy sets. Adult Lego fans told ...

Darth Vader and Luke Skywalker face off in one of Lego's new Smart Play sets (Nathan Ingraham for Engadget) Lego’s Smart Play system announced at CES 2026 earlier this week is a new embrace of digital ...

LEGO has announced a huge update to its bricks, which the company is calling "one of the most significant evolutions" it's made in 50 years of LEGO history. According to its official press release, on ...

While the Lego Group has dipped its toes into tech waters before, the company hasn’t strayed far from its analog roots. But on Monday, the 94-year-old company unveiled a new product line that embraces ...