As the 2026 NASCAR O’Reilly Auto Parts Series season approaches, Pella Window & Door of Georgia, a leader in window and door ...
23XI Racing partners with Robinhood for expanded sponsorship in 2026, supporting drivers Corey Heim and Bubba Wallace across multiple races. Inside an AI start-up’s plan to scan and dispose of ...
CELSIUS, a long-time partner of Kaulig Racing will continue its role as the primary sponsor while increasing its presence on AJ Allmendinger’s #16 car in nine NASCAR Cup Series races, starting with ...
The NCAA Division I Cabinet on Friday approved a proposal to allow teams to place corporate sponsorship logo patches on game jerseys, equipment and apparel during regular-season competition, opening ...
Bubba Wallace has added a new sponsor to his No.23 Toyota at 23XI Racing. With his longtime sponsor McDonald's leaving the team, the Alabama native has partnered with Hardee's as a primary sponsor for ...
Joe Gibbs Racing confirmed a new NASCAR Cup Series sponsorship agreement with Zep for the 2026 NASCAR Cup Series season. The deal expands Zep’s involvement in the series after a smaller program in ...
Sam Hunt Racing has announced a multi-race primary sponsorship agreement with Dead On Tools for the 2026 NASCAR O’Reilly Auto Parts Series season. The deal places Dead On Tools on Harrison Burton’s No ...
Last year, Toyota (kind of) jumped back into Formula 1 when it signed an unusual technical partnership with the Haas F1 team. That deal is expanding into a title sponsorship for 2026—one that will see ...
Remember the Neolun Concept from the New York Auto Show last March? It’s coming to life as the Genesis GV90. Genesis is billing it as an “ultra-luxe, state-of-the-art SUV,” and it’s set to become the ...
A.J. Foyt Racing is all-in on the United States' 250th birthday in 2026, with Homes For Our Troops as the primary sponsor on Santino Ferrucci's No. 14 Chevrolet for the IndyCar Series season. The race ...
Missouri is the latest school to add sponsorship logos to its basketball court. The Tigers announced two logos will appear at Mizzou Arena starting this season. “We’re incredibly grateful to Central ...
INDIANAPOLIS (AP) — An NCAA committee has proposed a change to rules barring commercial logos on uniforms in a move that would clear the way for sponsor patches to appear on jerseys next year. Under ...