AI as a Practical Solution, Not Just a Trend In daily operations, repetitive tasks such as content updates, multi-platform maintenance, and keyword optimization often consume significant manpower.

Highly segmented gold coin buyer data empowers dealers, investment firms and precious metals marketers This gold coin ...

Chief Consumer and Marketing Officer Jane Wakely explains how efforts by Lay’s, Pepsi Zero Sugar and Poppi extend beyond the ...

Anthropic’s Super Bowl ads mocking ChatGPT ads delivered the biggest user boost of any AI company. including an 11% jump in daily users and 6.5% more website visits.

Showing empathy in advertising isn’t just a nice-to-have; it’s becoming a necessity. In a world that can often feel ...

CMO Kate Rouch outlines why the company is using the big game to celebrate human agency in the AI era, and how its tools ...

Many advertising campaigns 2024 are focusing on real emotions and telling stories, like British Airways’ simple but impactful ‘Windows’ ads. Some brands are tackling tough subjects, like CoorDown’s ad ...

FIRST ON FOX: American Sovereignty, a conservative nonprofit focused on border security and community safety, will launch a multimillion-dollar advertising campaign over the weekend to press for ...

Biological males in women’s sports have become a losing issue. But some ideological celebs and out-of-touch athletes still haven’t gotten the message. A new campaign from the ACLU defending ...

EXCLUSIVE — A conservative labor group is targeting President Donald Trump and lawmakers directly, not voters, with a new advertising campaign, as both Republicans and Democrats fine-tune their ...

Microsoft Advertising has expanded the number of search themes it allows to 50 search themes for Performance Max campaigns. This should be live now but Microsoft will announce it sometime this week.

Just weeks into the new year, the Trump administration has rolled out a campaign across departments that draws on images and ideas borrowed from right-wing and white nationalist circles. Liz Landers ...