You may have read some of the SEO books suggested by Brian Harnish a while back. But perhaps an overlooked area for books is PPC. After all, what more could you learn about paid media from a book when ...

Getting started in PPC advertising? Bringing a new team in-house? Here are 5 lessons from my time marketing a PPC ad tech product. As a primarily organic marketer, working for an ad tech brand has ...

Most people know that Amazon, Walmart and Instacart have paid search placements on their websites. However, you may not know about their involvement in programmatic, display, social media and Google ...

From Friday launches to sloppy imports, PPC veterans share hard-earned lessons on automation traps, Google Ads Editor quirks, and more.

PPC marketing isn’t easy. Juggling campaigns across Google, Microsoft Bing, and social platforms while maximizing every click is a challenge – and those clicks aren’t cheap. That’s why Chrome ...

Pay per click (PPC) marketing is an online advertising model in which law firms can display ads based on a user’s search query. Because of its simplicity and effectiveness, PPC is a popular marketing ...

Before getting into the more detailed elements of a local PPC (pay-per-click) account and why it is important, you need to know what a local PPC account is. This type of PPC account targets customers ...

Determining the top pay-per-click (PPC) ad platform of the year means considering the influence of many variables: industry trends, advertiser needs and preferences, budget, privacy laws, and platform ...

New approach addresses long sales cycles, high CPCs, and buyer skepticism in the cybersecurity market Seattle, Washington, United States, January 23, 2026-- PPC.co today announced the release of its ...