ITV is set to air advertisements during live play at Six Nations England matches, marking an unprecedented move for UK rugby. The broadcaster will show commercials during breaks in play before scrums, ...

Brian O'Driscoll will be on TV screens throughout the Six Nations ...

ITV’s coverage of the 2026 Six Nations will feature in-play adverts for the first time in a major change to the broadcasting of the tournament. The broadcaster intends to show a 20-second advert once ...

Six Nations games are set to feature ‘in-game ads’ in 2026 🏉📺 ITV’s coverage of Six Nations will look very different in 2026. The broadcaster is set to feature in-game adverts for the first time.

Irish rugby players are to compete for attention against sponsors as ITV will air in-game adverts for the first time. As part of a new rights deal, split-screen adverts will appear on ITV as scrums ...

Irish rugby players are to compete for attention against sponsors as ITV will air in-game adverts for the first time. As part of a new rights deal, split-screen adverts will appear on ITV as scrums ...

ITV's mid-game Six Nations adverts idea is a money-grabbing, dumbed-down disgrace. And this is why it's all the BBC's fault, writes JONATHAN McEVOY Furious rugby fans have hit out at ITV for showing a ...