Artificial intelligence is driving two overlapping shifts that are reshaping marketing. First, conversational AI is displacing websites and traditional search as the way people learn about products, ...

While every company aims for revenue growth, only a few achieve accelerated returns. To understand what makes the difference, Egon Zehnder consultants surveyed of more than 500 senior revenue-driving ...

Readiness is not just generating more activity. It’s about knowing what will happen next when attention increases.

Google’s Scenario Planner gives you a no-code way to turn Marketing Mix Model insights into actionable budget and ROI decisions.

CEO Tarang Amin pivoted to digital-first strategies, embracing Gen Z influencers for authentic co-creation. A diverse team ...

New research finds companies that treat customer privacy as a strategic priority — not just a compliance requirement — can gain a measurable competitive ed ...

By engineering the friction out of our workflows, are we inadvertently engineering the human interactions out of our days?

AI Impact explores AI parallels, retail personalization, health care execution, governance and leadership shifts.

Data from campaign analysis and marketing-mix models has become easier for marketers to understand. AI-based no-code tools make it possible, but the ease of use has its limitations.

Albany State appoints Troy Beetz as inaugural Chief University Growth Officer, pioneering a bold, integrated model for ...

NEW YORK, Feb. 19, 2026 /PRNewswire/ -- Enhanced, the elite sports competition and performance products company committed to giving athletes and people alike the ability to optimize their health, ...