Download the Delegate Brochure to discover what’s happening at The European ABM Forum 2026, from expert speakers and real-world case studies to the practical frameworks designed to help you scale ABM ...

If you're looking to upskill your B2B communication and collaboration skills, check out Moneypenny's blog which outlines tangible steps.

Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events. Discover what Propolis can offer you. B2B Content Marketing ...

Our 2025 US Agencies Benchmarking Report was jam-packed with insights. To conclude our blog series, we are breaking down the top specialism featured in the report: brand. Find out the top B2B brand ...

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, who have productised this via their platform, but also from the likes of Ogilvy and others. But ...

Data-driven marketing in B2B has become more essential than ever in an industry that relies on measurements, personalization, and specific customer personas. So what is it exactly, and what are the ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

The Global ABM Conference opened with a warm welcome from our B2B Marketing CEO, Richard O’Connor, who reminded delegates that ABM is now a driving force of commercial growth and business ...

There are many reasons that self-reported attribution e.g. asking where did you hear about us, is making a comeback. Firstly, qualitative data overlaid with digital attribution enables you to see so ...

What is B2B content marketing? B2B content marketing is the creation and distribution of valuable and relevant content to attract and engage businesses. Simple enough, right? However, if you’re a B2B ...

Experienced marketers know that your chances of converting a prospect to a customer at their first interaction with your brand are extremely low. There are exceptions to this, but they generally exist ...

According to a new report by Google, just 40% of senior marketing decision-makers believe that their organisation has a clear marketing effectiveness goal, and just 20% agree on how to actually ...