By combining sharp pricing, pop-culture marketing, and fast product iteration, boAt transformed audio accessories from ...

Winning in India means mastering every channel and category, says Chief Marketing Officer Tanmay Prusty, reflecting Crompton’s omnichannel strategy.

The future of branding won’t be defined by how loudly a company speaks, but by how intelligently it listens, learns, and responds to its audience.

The updated icon uses a flatter, simplified design with clearer shapes and improved visual balance, aligning the app more ...

The latest feature is positioned as a styling tool to help consumers make more informed and personalised choices, moving ...

Tugnait brings over two decades of experience in digital and television media and was previously India head at VICE Media ...

His appointment will be effective from February 3, 2026 and will be based in Mumbai and report to CEO Punit Goenka.

After more than two decades at Unilever, Zakir Karim has announced his decision to move on from the company. Karim most ...

Prior to this, he held senior roles at Publicis and Falcon Agency in Singapore, with earlier stints at Ogilvy, Lazada, Rocket ...

As attention shifts to digital screens, gaming and sport, policy cues point to creativity emerging as a key driver of India’s ...

With the new campaign, Mozilla uses dystopian storytelling, an AI off-switch and a rebel stance under CEO Anthony Enzor-DeMeo ...

Marking this new association, Maybelline New York introduced its latest innovation: the Maybelline Serum Lipstick. Headlined ...