In many ways, demographic data is a marketing cornerstone. It gives you a rough initial picture of what audience to target, where to put campaign resources and who is actually buying from or engaging ...

The arrival of Asian/Pacific Heritage Month in May led two Times data journalists to consider an unusual demographic pattern sometimes taken for granted by those who have lived in Southern California ...

In marketing, understanding your company’s target customer demographic is crucial to success. Yes, it’s important to know your demographic data: age, sex, education level, income, family status, and ...

Vast amounts of data are generated every day. Statistics transforms data into meaningful information. People who practice the science of learning from data are called statisticians. Statisticians ...

Understanding employment patterns of different segments of the population—and the extent to which they may be exposed to or impacted by evolving labor market conditions—contributes to a deeper ...

Are there sufficient data on global migration trends? And are they comprehensive enough to help inform and design effective migration policies? This module will: (i) provide an overview of what ...