Since Monster energy drinks debuted over two decades ago, dozens of flavors have been introduced—and this year, fans have a pair of new options to choose from. In a video highlighting a series of new ...

When younger generations—like millennials and Gen-Z—are in need of a quick-fix pick-me-up, there's an alternative caffeine source that's often favored instead of coffee: energy drinks. In fact, the ...

Monster Beverage Corporation’s MNST growing emphasis on zero-sugar formulations has become one of the brand’s most defining strategic pivots, aligning perfectly with shifting consumer trends toward ...

Energy drink giant Monster more aggressively is going after the better-for-you beverage space through its Bang acquisition, and zero-sugar and coffee innovation, representatives told FoodNavigator-USA ...

Whether you fall into that highest-grossing demographic or not, people love Monster and though it's no secret that Red Bull rakes in the most sales, Monster's flavor range is absolutely unparalleled ...