In an environment where walled gardens like Google, Amazon and Meta dominate ad spend, The Trade Desk, Inc. (TTD) stands out as a strong contender in the open Internet. Using AI and data transparency, ...

For years, the dominant narrative in digital advertising has centered on consolidation. Google and Meta built enormous walled gardens powered by first-party data. Amazon emerged as a retail media ...

Does the U.S. government have the authority to enforce rules designed to ensure that the Internet remains the open, dynamic platform that has spawned one of the greatest periods of technological ...

Forbes contributors publish independent expert analyses and insights. Tony Bradley covers the intersection of tech and entertainment. The open Internet is in jeopardy—again. Earlier this month, the ...

I am no fan of Google. But forcing the company to sell off Chrome – which is exactly what the government aims to do in an ongoing antitrust lawsuit – threatens to break the open Internet far more than ...

Magnite ended up with a scrappy 4% year-over-year growth rate in Q4 2024, after a sudden, unexpected drop in display and online video CPMs during November and December, which caused the company to ...

Ciaran O'Kane is sketching again - this time he's taking a look at the power of email as a critical monetisation and distribution channel... The open web contracting. Referral traffic has been ...