Western Mass News is getting answers on whether kids in our area are just playing dress-up, or if beauty brands are ...

Women are lifting the veil on their beauty routines, while men are calling them catfishes.

e.l.f has changed the game for drugstore complexion products. They do it really well. The formulas are comparable to luxury, ...

Out with the old, in with the new: at least that’s what the 2026 eye makeup trends signal, where we’re trading in minimalism ...

A woman decides to get professional makeup done for her sister’s wedding. She can’t believe what the final result looks like ...

Setting your makeup starts at the very beginning of your makeup routine, not just with the finishing products. “Sweat and oil can definitely affect your makeup longevity but only if you’re not ...

Makeup by Mario was founded by celebrity makeup artist Mario Dedivanovic, perhaps most known for working with Kim Kardashian, ...

The hard work paid off as 'Frankenstein' took home the Oscar for Best Makeup and Hairstyling at the 2026 Oscars ...