Contests can create excitement and engagement for your brand, and help find new customers. Learn how you can run a successful ...

Marketing is especially important for small businesses that want to expand their reach. Learn how seven businesses found ...

Promotional materials for Dawn of the Planet of the Apes quickly established the film’s tone and post-apocalyptic setting, but 20th Century Fox was prepping viewers for what was in store long before a ...

Most marketing campaigns fall flat. They get ignored, scrolled past, or even actively mocked. But viral campaigns? They spread like wildfire, building your brand while you sleep. The difference isn't ...

PARIS, FRANCE - MAY 23: Close-up detail view of a blue turquoise fluffy Labubu monster charm doll, next to a yellow Labubu doll, on May 23, 2025 in Paris, France. (Photo by Edward Berthelot/Getty ...

Sarah Weber (left), founder of the Cohort, leads a panel discussion with Duolingo's Michaela Kron-Hags, global marketing campaign director, and Zaria Parvez, senior global social media manager (Alice ...

It’s July 2007. You’re sitting in a movie theater, waiting through the coming attractions for your Transformers screening. Suddenly, the final trailer starts and it’s … a bit unusual. After so many ...

In just a few years, TikTok has gone from a niche lip-syncing app to one of the most powerful social media platforms in the world. From viral dance routines to comedic skits, food hacks, and global ...

What in the marketing department is going on? That’s what many people have been asking themselves after American Eagle dropped its “blue jeans” Sydney Sweeney campaign and e.l.f. Cosmetics launched ...

Studios spend millions of dollars every year trying to figure out the best way to market their movies and shows to the public. As we've entered the digital age, we've seen marketing evolve beyond just ...