What good is a great product if customers don't know about it? Without marketing, businesses cannot survive, so it is no surprise that high-quality marketing consultants are high in demand, especially ...

You can choose many approaches to market your online business: PPC, online display ads, print ads, workshops, webinars... to name only a few. If you're like the vast majority of online businesses that ...

Lee Marc Stein is a direct marketing consultant and copywriter with over 40 years experience. He has developed and executed direct marketing programs for a wide variety of marketers in the publishing, ...

Direct marketing evolved as a technique to reach pre-qualified customers at a reasonable cost—over against mass marketing in which, for every qualified customer, several hundred totally disinterested ...

Business Insider turned to 10 successful marketing professionals for their best advice for breaking into marketing consulting. They suggested testing the waters before jumping in, such as freelancing ...

Opinions expressed by Entrepreneur contributors are their own. Direct mail is one of the most important pieces of your marketing plan. Developing and executing the campaign can many times be a ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...