One of the many challenges of digital marketing is gauging whether your current strategy is working or not. Without using KPIs, or Key Performance Indicators, you will only be getting vague estimates ...

Digital marketing is taking the business world by storm. Approximately 83% of businesses believe that their current digital marketing efforts are successful in assisting their goals. Billions of ...

If you’re looking to get hired in tech as a digital marketer, there are dozens of niches for you to choose from, from SEO marketing to content marketing to marketing automation, and beyond. No matter ...

Key Performance Indicators (KPIs) are a useful way for digital marketers to set expectations. It helps them gauge whether they're having a positive impact on the business . Outsiders might not ...

Miami, Florida--(Newsfile Corp. - July 22, 2025) - Digital Silk, an award-winning agency focused on creating brand strategies, custom websites, and digital marketing campaigns, has published a new ...

Since the introduction of iOS14, tracking the return on investment of marketing spend has become much more difficult. This is because marketers don’t have access to all the customer data as traffic ...

KPIs are a critical part of a marketing program and ones that aren't aligned with the business or measuring the wrong things can cost your business big. We’ve caught up with marketers and experts to ...

India is seeing rapid increases in both internet and smartphone usage. IAMAI (Internet and Mobile Association of India) produced a survey estimating that 346 million Indians engage in electronic ...

With so many marketing metrics mislabelled as essential marketing KPIs to track for successful marketing engagement, marketers today often find themselves wondering which are the most important to pay ...