The myth persists: More complex CRM systems deliver better returns on investment than simple ones. Yet the reality tells a different story. In fact, many organizations find that easy-to-use CRM ...

Juggling customer details, remembering follow-ups, and keeping track of every interaction can be overwhelming for small ...

Tal Frankfurt is the Founder and CEO of Cloud for Good, a Salesforce partner that creates transformational value with technology. Over the past year, I’ve had more conversations than ever with ...

Why CRM software fails in growing startups and how fixing process, not tools, makes it work.

You've spent thousands - tens of thousands! - on a customer relationship system and your people aren't using it. If that's your situation you can take some consolation that you're not alone. Many of ...