As an advertising creative within a brand design consultancy, I appreciate the irony. The tension between creativity and distinctiveness is an age-old industry conundrum. In the pursuit of fresh ideas ...

Having employees act as brand ambassadors is a low-cost way to increase your company's marketing reach and engagement ...

Purdue University’s online Graduate Certificate in Branding and Marketing Communication equips students with the skills to engage all organizational stakeholders in creating impactful messaging ...

Stephen Gilbert is the CEO of Anchour, an award-winning, fast-growing marketing agency dedicated to helping SMBs thrive globally. As a small-business owner or marketer, you may find yourself ...

Balancing publicity, marketing and branding is essential for a thriving business, with each playing a unique role in growth and visibility. Start with solid branding to establish a strong identity, ...

This article presents the concept of performance branding and discusses its importance in the B2B landscape. It traces the history of branding from a marketing tool to a strategic asset that promotes ...

Entrepreneurs who communicate their expertise and vision are creating a personal brand. Learn how personal branding can help your sales and operations.

During a panel discussion at CES 2026 titled “From Funnel to Flywheel: How Culture Drives Growth in Media & Marketing,” VP of Global Advertising Brian McDevitt shared how family safety app Life360 ...

This year, numerous publications (including AdExchanger) have reported stagnation in the gaming segment of the advertising ecosystem. These reports reference recent studies by the IAB and WARC/Dentsu, ...

Zeropark offers commerce media solutions, targeted at retail brands and agencies looking to drive incremental performance and efficient sales with sustainable, cookieless and 100% brand-safe ...

In tough economic times chief financial officers inevitably look at cutting costs, and most chief marketing officers can sense their colleague’s hatchet pausing over their marketing budget. Research ...